Oct 7, 2019
A survey shows 39% of U.S. consumers would switch from the brands they currently buy to others that provide clearer, more accurate product information. In addition, 73% have a positive feeling about brands that share the “why behind the buy” information about their products. As product information becomes easier to find, consumers are using that knowledge to make their selections carefully, and for specific purposes. K-State Research and Extension family resource management specialist Elizabeth Kiss (Kish) says a variety of factors can influence which products consumers buy.
Sound Living is a weekly public affairs program addressing issues related to families and consumers. It is hosted by Jeff Wichman. Each episode shares the expertise of K-State specialists in fields such as child nutrition, food safety, adult development and aging, youth development, family resource management, physical fitness and more.
Send comments, questions or requests for copies of past programs to firstname.lastname@example.org.
K‑State Research and Extension is a short name for the Kansas State University Agricultural Experiment Station and Cooperative Extension Service, a program designed to generate and distribute useful knowledge for the well‑being of Kansans. Supported by county, state, federal and private funds, the program has county Extension offices, experiment fields, area Extension offices and regional research centers statewide. Its headquarters is on the K‑State campus in Manhattan.