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  2. Factors Influencing Purchases — Oct. 3, 2017

Factors Influencing Purchases — Oct. 3, 2017

Oct 3, 2017

A recent survey found that 39% of U.S. consumers would switch from the brands they currently buy to others that provide clearer, more accurate product information. With product information easier to find, many consumers are putting that knowledge to use, and are making their selections carefully and for specific purposes. K-State Research and Extension family resource management specialist Elizabeth Kiss (Kish) discusses some of the factors that influence our buying decisions.